Evaluation question 2: How effective is the combination of your short film, your poster and magazine review?

In order to advertise my film and let people know about It, I decided to make a poster and also write a magazine review. By creating both of these I hoped it would make people want to see my short film, and ask questions about it. Together I think the poster and magazine done a fairly good job.

My magazine review - There are three main characters in my film, the two burglars, and also Rory the ARB. Because of this I decided I wanted all three of them to be in the main picture. From doing research into successful film magazine reviews I found that a lot of them used stills from the actual film, as I wanted all three characters to be in my review picture too I done the same thing. I think by doing this It leaves a lot of questions the audience want to ask, such as 'who is this hologram?' and 'what is going on?' and therefore may make them want to watch it for themselves. From this picture you can obviously tell the genre very easily too due to Rory the hologram being in it, this means sci-fi fans will automatically know its a film directed for them.

Social media is also a big part of everyday life for lots of people, and because of this I decided to add a '#GasMan' at the bottom of my review. People automatically know this is to do with twitter, and they can then look up this hashtag and see what people are saying about the film, and find any news about the film. Once again hoping this will make people more excited about the film and it gives them a chance to follow what is going on with Gas Man. Social media is free and a very easy way to gain a fan base.

My poster - Once again for my poster I thought very hard about the image I wanted everyone to see, I thought this one was even more important than the magazine review, and this would be taking up a whole page. After a long thought process I decided on making the ARB big and very dominating, towering above the two burglars who are struggling around on the floor. This tells people that the ARB is going to be stronger than the two burglars and something may happen to them. I was hoping this would leave the audience wanting to know more. The way I made this image was by using adobe after effects and taking two different stills from the film. I then keylighted the ARB unit out, and enlarged him to the size I want. I then added a red tint to him to make him look a bit more evil and menacing. After that I then took the second still, cut out the burglars and made them look small compared to the ARB towering over them. The last effect used on the poster was to make the title 'Gas Man' look all smokey. Yet another clue for the audience to be guessing why it is like that.

I added the month of which the film was due to be released, a review from a youtube channel and also a hashtag. The film date was on there to let the audience know when the film was due to be released, this would then give them the chance to see it as soon as possible, and also use the hashtag to talk about the film. The review from 'The media student' which is five stars is meant to show people how good someone else thought the film was, hopefully making them think they would enjoy it just as much. Finally the hashtag was put on there for the same reason as the magazine review. To get people talking and to gain a fan base.

In conclusion I would say that the combination of both my magazine and poster worked well together, they both showed little clues for the audience to find and give them things to think about, leaving questions in their mind and ultimately them wanting to see my film.